Privacy policy

Privacy Policy

Last updated: August 22, 2026

LOVA Fashion Women ("LOVA", "we", "us", or "our") operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide customers with a curated online fashion shopping experience.

Our store is powered by Shopify, which provides the technology that enables us to operate the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our Services, place an order, create an account, contact us, or otherwise interact with LOVA.

By using and accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect the following information:

  • Contact information, including your name, email address, telephone number, billing address, and shipping address.

  • Order and transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history and transaction details.

  • Payment information, including payment method and transaction information. Payment card information is generally processed securely by our payment providers and Shopify rather than being stored directly by LOVA.

  • Account information, including your username, password, and account preferences if you create an account.

  • Communications, including information you provide when contacting our customer support team or otherwise communicating with us.

  • Device information, including your IP address, browser type, device type, operating system, network information, and other technical identifiers.

  • Usage information, including information about how you browse and interact with our website, such as pages viewed, products viewed, and actions taken on our Services.

How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you place an order, create an account, subscribe to marketing communications, or contact us.

  • Automatically, when you browse or interact with our website through cookies and similar technologies.

  • From service providers, such as Shopify, payment processors, shipping providers, analytics providers, and other companies that help us operate our Services.

  • From other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to process payments, fulfill and deliver orders, provide order confirmations and updates, manage returns and exchanges, and provide customer support.

Providing and Improving Our Services

We may use information about your interactions with our website to operate, maintain, personalize, and improve the LOVA shopping experience, including recommending products that may be relevant to you.

Marketing and Advertising

Where permitted by applicable law and, where required, with your consent, we may use your information to send promotional communications and display advertisements for LOVA products.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Security and Fraud Prevention

We may use personal information to detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and other unlawful or harmful activity.

Customer Support

We use your information to respond to questions, provide support, and communicate with you about your orders or account.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal processes, or lawful requests, or to establish, exercise, or defend our legal rights.

How We Share Personal Information

We may share personal information with trusted third parties when necessary to operate our business and provide our Services.

These parties may include:

  • Shopify, which provides our ecommerce platform.

  • Payment processors, which securely process payments.

  • Shipping and fulfillment providers, which help deliver your orders.

  • Technology and service providers, including hosting, analytics, customer support, and security providers.

  • Marketing and advertising providers, where permitted by applicable law.

  • Professional advisers, such as legal, accounting, or financial advisers where necessary.

  • Government authorities or other parties, when required by law or necessary to protect our rights, customers, or Services.

We do not sell your personal information as a standalone product.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes certain personal information in connection with providing its ecommerce platform and related services.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also have rights regarding personal information processed by Shopify. You can learn more through Shopify's privacy resources at Shopify Privacy.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Services, maintain security, and, where permitted, support advertising and marketing activities.

You can manage cookies through your browser settings and, where available, our website's cookie controls. Disabling certain cookies may affect some functionality of the website.

Third-Party Websites and Links

Our website may contain links to third-party websites or services.

These websites have their own privacy policies and terms. LOVA is not responsible for the privacy or security practices of third-party websites that we do not control.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

Children's Privacy

Our Services are not directed toward children who are below the applicable age of majority in their jurisdiction.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us using the information below so that we can review and, where appropriate, delete the information.

Security

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

  • provide our Services;

  • fulfill orders and provide customer support;

  • maintain business and transaction records;

  • comply with legal and regulatory obligations;

  • resolve disputes; and

  • enforce our agreements and policies.

The exact retention period depends on the type of information and the purpose for which it was collected.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including:

  • Right to Access: You may request access to personal information we hold about you.

  • Right to Correct: You may request correction of inaccurate or incomplete information.

  • Right to Delete: You may request deletion of your personal information in certain circumstances.

  • Right to Data Portability: You may request a copy of certain personal information in a commonly used format.

  • Right to Restrict or Object: You may have the right to restrict or object to certain processing of your personal information.

  • Right to Withdraw Consent: Where we rely on your consent, you may withdraw your consent at any time.

  • Marketing Preferences: You may unsubscribe from promotional communications at any time by using the unsubscribe link provided in our marketing emails.

To exercise a privacy right, please contact us using the information provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

UK and European Economic Area Customers

If you are located in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.

These may include rights to access, correct, delete, restrict, or object to certain processing of your personal information, data portability, and withdrawal of consent where processing is based on consent.

You may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Because we use Shopify and other service providers, your personal information may be processed or stored in countries outside the country in which you live.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

Complaints

If you have a concern about how we handle your personal information, please contact us first using the contact information below.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, or applicable legal requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy and publish the updated version on our website.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Store Name: LOVA Fashion Women

Legal Company: Neriada the brand LLC

Business Address:
30 N Gould St Ste R
Sheridan, WY 82801
United States

Warehouse / Fulfillment Location:
M4 3AD
Manchester
United Kingdom

Phone: +1 332 263 9742

Email: hello@lovafashion.com 

Customer Service Hours:
Monday–Friday: 09:00–17:00 GMT
Saturday–Sunday: 11:00–16:00 GMT

We aim to respond to customer inquiries within 24 hours.